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New research: why EEA Search impressions fell in late September Between 22 and 26 September, Google Business Profile Search impressions across roughly 15,000 EEA locations fell by about three-quarters. Calls, website clicks, and direction requests changed by just 2%. Our new article sets out the data and what to do next. What the research covers: The drop came on the same days in all 24 EEA countries, while US, UK, and Swiss locations showed no break All 36 large categories fell, including those with no aggregator unit, such as insurance agencies and day care centres Maps impressions stayed flat, so the lost Search impressions did not move there Aggregator listings such as Thuisbezorgd and Booking.com can now appear above your Business Profile, so their hours and details need to match Five steps for reporting on this, starting with marking 22 to 26 September in every dashboard Read the full article before you report on September results.

New guide: get found for the storage searches that turn into bookings. Storage customers search with a deadline. They’re moving house, travelling light, or waiting on a parcel, and they choose the profile that answers their questions first. Our new guide shows how to set yours up for that. What it covers: Choosing a primary category that matches your main revenue, such as Self-Storage Facility, Luggage Storage Service, or Shipping and Mailing Service. Adding “Parcel Collection” or “Bag Drop” as services on your existing profile, instead of creating a second one that Google may flag as a duplicate. Turning on attributes like 24-hour access, CCTV, and wheelchair accessibility. Naming nearby stations and landmarks in your description so you match the searches people actually do. Photographing the lockers and storage area, so customers know what to expect before they arrive In storage, the most accurate profile usually wins the booking.

Your Google listing isn't a business card. It's your menu, your booking button, and your reviews, all doing the work before a guest ever calls. A few things worth checking today: Menu data: use the GBP menu editor, not a PDF. Google can't reliably read PDF menus, but a structured menu with dietary tags (vegan, gluten-free, halal) makes you visible for high-intent searches like "vegan brunch near me." Booking friction: every extra tap between a search and a seated guest costs you a cover. A direct Reserve button beats making someone hunt for your number. Photos that set expectations: your cover photo should match your actual atmosphere, candlelit or loud, whichever is true. A clear exterior shot means a customer walking past actually recognises your door. Answer questions before they're asked: post your own FAQs on parking, dogs, and children rather than waiting for someone to ask. Customers are now asking for things like "a quiet Sunday roast with gluten-free options and easy parking." A specific, accurate profile is what gets you recommended for a search that precise. See the full guide for how to close the gap between a search and a seated guest.